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Telling Stories That Connect Brands & Clients
10+ years in marking & communications
StoryBrand Certified
Guide since 2022
100+ clients served
4 years as a brand & website copywriter
5 micro-agencies we currently partner with
A WORD FROM THE OWNER
We help good businesses communicate well.
Hi, I’m Nikki!
When you’re busy running a business, you don’t have time to research and write great, compelling copy for your website (or, if you’re a web designer, your clients’ websites).
But that’s exactly what you need. To narrow your focus, level up your value, and attract the right clients. And it starts with storytelling.
I welcome you to book a Fit Call with me to discuss your brand, what you’re struggling with, and where you’re headed. This could be the start of something great.
Founder, Clarity Branding Co.
WHERE WE STARTED
It Started With a Swingset and a Lot of Cake
On a warm spring morning in April 2020, I was at a crossroads. Five months earlier, I had left my marketing job in banking, feeling the nudge to step into something new as I approached my 30th birthday and embraced being a mom of littles—but dang it if I could figure out what that something was.
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For a while, I thought it might be cake baking. I spent months testing recipes, even catering a 200-person wedding (whyyyy), and washing so. many. pans. But one day, with a crying baby tugging on my leg and powdered sugar literally hitting the ceiling, I realized: This is definitely not it.
Not long after, in the height of pandemic shut-down, I found myself pushing my three-year-old daughter on our swingset with one hand, while holding Building a StoryBrand by Donald Miller with the other. (I had just purchased the book after hearing about its effective, repeatable framework and expensive training program–so naturally I wanted in.)
And, after reading how storytelling in movies can be applied to storytelling in marketing, it was like a lightbulb went off: This is exactly how I can help people. (And it didn’t require buying Costco-sized butter packs anymore, thank God.)
From a Love of Writing to a Copywriting Studio
OUR EVOLUTION
2019
Dabbled in freelance writing (articles, blogs, emails, anything!) and quit my 9-5 in bank marketing to be a SAHM to my two littles.
2020-2021
My Fiverr and Upwork profiles started to gain some traction, continuing to do the naptime hustle.
Had my lightbulb moment reading Building a Storybrand.
2022
Invested in becoming a StoryBrand Certified Guide. Rebranded to Clarity Branding Co. & filed the LLC, launched a new website.
2023
Took on my first long-term agency partner. Had my 3rd baby and took my first “maternity leave” on my own terms. Decided to hire a sales coach to help me level up.
2024
Focused growing white label agency partnerships and perfecting our website copy process. Brought on our first junior copywriter.
2025 & Beyond
We are on the trajectory to grow our partnerships, team, and impact!
OUR PURPOSE
Because It’s About More Than Just Websites
One of my first clients was a highly-credentialed medical professional starting a concierge nursing service for women of color. As a white mother, I hadn’t realized the disproportionate mortality rates in maternity care. After interviewing her and writing a brand message guide for her new business, I nervously hit send, hoping I had captured her vision and passion.
The next day, she emailed me. She said the words felt like her innermost thoughts finally put to paper. That it made her cry. That reading about her brand gave her the encouragement to keep pursuing the dream and the work she knew needed to be done.
That’s when I knew this was about more than “just copywriting.”
We believe clarifying and articulating our God-given gifts as business owners is a powerful way to steward those gifts wisely.
OUR TEAM
Meet the Word-Slinging Women Behind Clarity Branding Co.
Nikki
Founder & Strategist
Always on my elementary report card: “Talks too much”
Melissa
Copywriter
In a former life: Semi-pro rugby player
Tatiana
Virtual Assistant
In her free time: Singing in the choir
WHERE WE’RE HEADED
We’re on a mission to become the go-to, all-female copywriting studio for premium, strategy-driven web designers and their clients.
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Our Copywriting Philosophy
Writing, like design, can be subjective. So it’s important to know a copywriter’s philosophy when it comes to message development to make sure it aligns with your brand.
✔︎ Hook Them With Story. We make your customer the hero.
✔︎ Mind the Conversion. We ask for the sale.
✔︎ Keep It Simple. A business may be complex, but their messaging won’t be.
✔︎ Optimize for Reading. We write for humans first, Google second.
Clarity Branding Co. Gives Back
We’re honored to be able to support local and national charities that help children and families through a difficult time. Working with Clarity Branding Co. means you get to help make an impact with the following organizations that are near and dear to our heart.